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Hitler Wants You, Belvedere Man, to Use a 'Real Man's Shampoo'

Posted by Abe Sauer on March 26, 2012 07:58 PM

The first thing one has to say about this new Turkish shampoo ad from Biomen is that der Führer did have quite the silky-looking head of hair. The second thing, of course: what the hell is going on here?

It's just one more in a long line of Hitler ads we've examined. And oh yeah, there are protestations. Translation of the ad after the jump.

Translation via Adland.tv:

"If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen. Real men use Biomen."

The reasoning here, apparently, is that Hitler is a real man and is calling out all the Nancy boys for using women's shampoo, because, you know, things go well when Hitler calls out a group of people. Take that, Old Spice Guy.

Anyway, readers will be shocked to learn that members of Turkey's Jewish community — and other thinking human beings — are horrified and demand it be stopped.

It seems brands just cannot seem to resist the lure of the murderous dictator. It was only a few months ago now that South African fast food chain Nando's opted for a campaign called "Last Dictator Standing."

Unlike so many earlier Hitler ads, Biomen's Adolf ad is especially offensive — if there are degrees of offensiveness in Hitler ad — because it employs real footage of the Nazi leader. Despite a rich history of Hitler ads, this appears to be a first.

It seems this is the week of extremely bad creative decisions by advertisers. 

Last week, high end vodka brand Belvedere released a hilarious ad that made a brazen date rape joke. It was so funny the brand pulled it down within hours and led to Belvedere's president apologizing profusely for something that "should never have happened."

At time of publishing, reports noted that Biomen had not yet pulled the ad, or apologized for it. But the spot is nowhere to be found in the "media" section — or anywhere else — on the brand's website.

Up next for Turkish consumers: a shoe commercial starring a long line of Armenians being marched, in comfort, into the Syrian desert?


Gunter Soydanbay Canada says:

As a brand strategist and a citizen of Turkey, I find this ad unacceptable. That said, unfortunately, I can see the ad resonating with the masses.

Forget about what is socially acceptable and not. The creators of this obviously don't have professional ethics.

Apparently, they pulled it and said they were sorry if they hurt some communities. An apology becomes acceptable if you mean it.

March 28, 2012 11:58 AM #

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