Target Taps Cos Bar For In-Store Branded Boutique

Posted by Shirley Brady on March 26, 2012 10:25 AM

Cos Bar (short for cosmetics bar) is a family-owned chain of 12 beauty boutiques "that carry the world’s best luxury brands in many of America's most exclusive destinations." Now they're moving into masstige via a collaboration with Target.

At top, owners Lily Garfield and her son Oliver discuss their retail concept, which started by wooing the apres-ski crowd in tony Aspen, Colo. Their new collection of bath and body lotions, tools and bags hits Target stores May 6, as part of retailer's move into branded in-store boutiques, dubbed "The Shops at Target."

More about: Target, Retail, Cosmetics, Beauty, Collaborations, Pop-Ups, Cos Bar, Co-Branding, Masstige

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