Learn more about Sustainable Brands 2015 San Diego

personal brands

Jockey Helps Welcome Tim Tebow to NYC

Posted by Dale Buss on March 26, 2012 01:57 PM

The Twitter trending hashtag #tebowtakesmanhattan is one just one sign that Tim Tebow has arrived in the Big Apple.

The New York Jets held a press conference Monday to "announce" the acquisition of Tim Tebow via a trade with the Denver Broncos, but Tebowmania already has moved far beyond the team's control. Just ask the thousands of motorists who spotted the quarterback's sponsor Jockey's electronic billboard featuring Tebow's image (see above) outside the Lincoln Tunnel, on the New Jersey side, over the weekend. And there's already a new "Jetbow" sandwich at a New York deli.

"We Support Tebow & New York. Jockey" the sign reads. It's supposed to come down by Friday, but Jockey's broadside in support of its highly visible spokesman is only the beginning of the wars over Tebow.

For it turns out that Tebow actually did have a say in which team Denver selected for a trade after the Broncos signed Peyton Manning last week to replace Tebow as the team's starting quarterback. And Tebow apparently indicated a preference for the Jets over the Jacksonville Jaguars even though the latter is his hometown NFL team.

Though some of the New York tabloids can't figure it out (to quote the New York Post's headline, "God Him!"), there's actually no mystery as to why Tebow nodded toward the Jets. It may have something to do with the apparent vulnerability of Mark Sanchez as the franchise's starting quarterback.

But also likely is that, although Tebow apparently hasn't yet put it this way, he clearly understood another kind of opportunity in New York. He'll have the chance to display his faith on the world's biggest media stage and to do so in the face of widely presumed cultural hostilities there potentially opening the door for much greater impact for his message of Christian faith than to do so in relatively safe Jacksonville, which amounts to an extension of the Bible Belt.

And that's all OK with a surprisingly large number of people as Tebow moves on to the "big tent" of Gotham from the relatively benign environs of Denver, which also abuts a central-Colorado Bible belt.

"On its face, Tebowmania appeals to many fans who appreciate his personally evangelical spiritual mission," wrote Dan Shanoff, the New York-based creator of TimTeblog.com, in a New York Times op-ed column on Saturday. "But I'm a secularly focused Jewish liberal [and] hardly the stereotypical exurbanite religoius conservative Tebow fan. I and many like me found it easy to believe in Tebow's essential humanism: work hard and good things will happen.

"As we newly intermingle — the Tebow faithful and the New York skeptics — perhaps it is the Tebow fans who welcome Jets fans to a winning team, not the other way around."

So Jets management can go back and forth about whether Tebow really can compete for Sanchez's job, and fellow Jets players can carp about why Tebow has received a hero's welcome today, with his own press conference and all, even though he's only a "backup quarterback."

But Tebow's sights are also set higher than the dysfunctional Jets and even the NFL. And so let the show begin.


casque beats People's Republic of China says:

Que vous soyez un plus fra?che ou un vieux pro au travail à un certain moment dans votre carrière <a href="http://www.casque-beats-by-dre.com" title="casque beats">casque beats</a>
que vous pourriez avoir posé cette question - comment faire des beats plus happening <a href="http://www.casque-beats-by-dre.com" title="casque beats by dre">casque beats by dre</a>
Même si la réponse à la requête est simple, beaucoup de gens n'ont pas compris l'idée <a href="http://www.casque-beats-by-dre.com" title="casque dr dre">casque dr dre</a>
essentielle transmise par les précurseurs de cette musique.<a href="http://www.casque-beats-by-dre.com" title="casque monster beats">casque monster beats</a>
En règle générale, l'objectif des compositeurs de musique est de donner un avant-got <a href="http://www.casque-beats-by-dre.com" title="casque audio beats">casque audio beats</a>
des rythmes populaires, au lieu de suivre leur talent inné.

March 27, 2012 04:16 AM #

Safety Consultants Ireland says:

It'll be interesting to see what Tebow has to say on twitter as this matter progresses.  It'll also be interesting to see how the New York Jets find him.

March 28, 2012 06:21 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia