Posted by Mark J. Miller on March 29, 2012 01:03 PM
Johnson & Johnson’s Band-Aids have been around since 1920 and it feels like its logo has been around even longer. But now the iconic brand owned by Johnson & Johnson is changing its look a wee bit, something that hasn’t happened since the ‘80s.
There’s a new logo coming soon to a scraped knee near you. It's designed by Kevin Dresser of the New York design firm Dresser Johnson. The challenge: Since the iconic Band-Aid logo has been around for so long, the hope with the redesign is to show that the adhesive bandage has “a new direction that represented the future of the brand.” So Dresser created “a bolder, more distinctive look that better stands out on drugstore shelves,” J&J's press release notes.
"My goal for the logo restoration was to create a timeless design," stated Dresser. "Band-Aid is an iconic American brand. I wanted to honor that heritage and at the same time create something that feels contemporary and modern."
The new design makes the letters taller and pulls them closer together while placing them more prominently on packaging. In recent years, Band-Aid hasn’t been afraid to put a slew of cartoon characters and toys on its packaging.
Everybody from Scooby-Doo, Hello Kitty and Barbie to Spider-man and the Transformers have graced the box cover in order to hit every kid market possible, not to mention more stylish Band-Aid designs (such as the chic Cynthia Rowley designs) to appeal to adult boo-boos.
Nothing ends tears as quickly as a good licensing partnership!