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Why Google's Self-Driving Car is a Game-Changer

Posted by Michael Janger on March 30, 2012 05:32 PM

Google this week posted a fascinating video on YouTube showing Steve Mahan, who is blind, driving to Taco Bell on his own, using Google’s pioneering self-driving technology. (It is captioned for the deaf, and audio-described for the blind.)

Google points out Mahan drove this car as an experiment on a “carefully programmed route.” Still, it is a brilliant and necessary application of a technology that was developed with the goal of making driving safer for everyone, eliminate traffic jams, and bring people to their destinations without getting lost. Just as the automobile changed the world at the beginning of the 20th century and introduced the so-called automobile culture, self-driving cars will impact how we live our lives in the 21st century.

Today, people who are not able to drive safely on the road — like people with vision loss, people in wheelchairs, or elderly people with age-related physical or cognitive disabilities that make it difficult to operate a car — are limited in their ability to live independently the way the rest of us do. They must rely on alternative technologies or services to achieve the sense of independence and control so they can be less of a burden to their family and friends.

When a car has the capability to take a person anywhere anytime, without operating a steering wheel or pedals, it removes a significant accessibility barrier for those whose disabilities limit their ability to operate a car.

Self-driving cars are going to be a game-changer for everyone, most of all people with disabilities.

Michael Janger, a marketing strategist on technology and disability issues, wrote "Baby Boomers: The New Disability Market" for us in December

Comments

Gillian Lian United States says:

OMG......I am shocked. This is an amazing technology, it is sooooooo humanized, soooooo considerate, soooooo advanced. My uncle has a weak vision for several years and he has to be picked up by his driver everyday and drive him to his company. It is so inconvenient for those with disabilities to go out to "where they want or where they need" without such great design, especially in the US that people have to drive cars somewhere. But my concern is what're the limits of this design, I mean whether, route condition, kind of thing.

April 1, 2012 03:49 PM #

Gunter Soydanbay Canada says:

This is a tribute to purpose-driven branding. Google to organise the world‘s information and make it universally accessible and useful. This is a fantastic articulation of their purpose. Very well done! Here is an article on purpose-driven branding: soydanbay.com/2010/03/17/what-do-you-stand-for/

April 2, 2012 11:23 AM #

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