Learn more about Sustainable Brands 2015 San Diego

celebrity brandmatch

Celebrity Brand Match: Jay-Z, Mary J. Blige, David Beckham, Tina Fey & more

Posted by Shirley Brady on April 2, 2012 11:55 AM

Rocawear's first ever TV commercial features founder Jay-Z, above. In other celebrity brandcasting today, Burger King's new commercials feature Mary J. Blige, David Beckham, Jay Leno, and Salma Hayek promoting BK's 10 new menu items, its biggest menu expansion since 1954, which debuts today.

Still to come in BK's new celeb-studded campaign: commercials featuring Sofia Vergara and Steven Tyler. (Update: BK has removed the Blige commercial, but you can watch it here.)

Tina Fey's turn as a pitchwoman for Garnier Nutrisse hair color is parsed in Ad Age today:

Pepsi is working with Michael Jackson’s estate to create a limited edition 16 oz. can, priced at 99 cents, to hit U.S. stores by Memorial Day. The Wall Street Journal's Suzanne Vranica discusses Pepsi's other upcoming U.S. campaign, starring Nicki Minaj:

Kate Upton doesn't have to say a whole lot for DirecTV:

Ivanka Trump's ready-to-wear apparel line just debuted at Lord & Taylor in New York:

Fey's 30 Rock co-star Judah Friedlander gets 7-Eleven customers to try Kraft MiO water flavoring:

And Mad Men references The Rolling Stones' foray into ad jingledom:


Oh Mary United States says:

You're aware of the backlash to BK's Mary J. Blige commercial?


April 4, 2012 09:53 AM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia