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Celebrity Brand Match: Jay-Z, Mary J. Blige, David Beckham, Tina Fey & more

Posted by Shirley Brady on April 2, 2012 11:55 AM

Rocawear's first ever TV commercial features founder Jay-Z, above. In other celebrity brandcasting today, Burger King's new commercials feature Mary J. Blige, David Beckham, Jay Leno, and Salma Hayek promoting BK's 10 new menu items, its biggest menu expansion since 1954, which debuts today.

Still to come in BK's new celeb-studded campaign: commercials featuring Sofia Vergara and Steven Tyler. (Update: BK has removed the Blige commercial, but you can watch it here.)

Tina Fey's turn as a pitchwoman for Garnier Nutrisse hair color is parsed in Ad Age today:

Pepsi is working with Michael Jackson’s estate to create a limited edition 16 oz. can, priced at 99 cents, to hit U.S. stores by Memorial Day. The Wall Street Journal's Suzanne Vranica discusses Pepsi's other upcoming U.S. campaign, starring Nicki Minaj:

Kate Upton doesn't have to say a whole lot for DirecTV:

Ivanka Trump's ready-to-wear apparel line just debuted at Lord & Taylor in New York:

Fey's 30 Rock co-star Judah Friedlander gets 7-Eleven customers to try Kraft MiO water flavoring:

And Mad Men references The Rolling Stones' foray into ad jingledom:

Comments

Oh Mary United States says:

You're aware of the backlash to BK's Mary J. Blige commercial?

gawker.com/.../heres-the-pulled-mary-j-blige-burger-king-commercial

April 4, 2012 09:53 AM #

Comments are closed

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