JCPenney Licenses Emeril Lagasse Brand for Cookware Line

Posted by Shirley Brady on April 2, 2012 12:15 PM

JCPenney introduces Emeril Lagasses as its latest celebrity ambassador in a new TV commercial, above. The Bam-tastic chef is putting his name on his first line of cookware, which will be sold exclusively at JCP, which re-re-rebranded in January and produced a series of commercials featuring Ellen DeGeneres for the Academy Awards broadcast in February.

More about: JCPenney, JCP, Retail, Emeril Lagasse, Celebrities, Advertising, Licensing, Rebranding, Ellen DeGeneres

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