retail watch
Posted by Shirley Brady on April 4, 2012 02:46 PM
Target announced on Monday the hiring of Gap's former chief marketing officer, Jeffrey Jones, as the retailer's new EVP and CMO. Not wasting any time, the company has released this video to talk up why Jones (who has also held executive positions at Coca-Cola, Leo Burnett and, most recently, McKinney) is excited about the opportunity to elevate Target's brand (read more of the Q&A in the related blog post).