The timeRAZOR app was a big hit at the South by Southwest Interactive festival in Austin last month as the self-branded answer to the classic SXSWi syndrome of FOMO (acronym alert: "fear of missing out"). The geo-social app, with its "never-miss-out platform" is described as “the final solution to browsing, locating, and attending events for users on a nationwide platform.”
Today (apparently) being Beauty Day (happy Beauty Day!), L’Oreal Vichy, DUANEreade and timeRAZOR are teaming up with Vichy beauty advisors at ten Duane Reade drugstores in Manhattan to offer one-on-one skin analysis.
"The Distillery," timeRAZOR’s event selection engine, aggregates over 300,000 events daily, geo-tags them, then customizes the data by user preference. Leveraging people’s attraction to “exclusive” experiences, the app offers specials and limited-quantity promotions that can be used or cashed in from a user’s location.
timeRAZOR's Never-Miss-Out platform offers three main features:
- smartEVENT - Shows users what's happening nearby at any given point during the day's schedule, today or two weeks from now
- travelTIME - Monitors traffic conditions and sends an alarm alert when an appointment or event is coming up
- easySHARE - Users can share discoveries via email, SMS, Facebook and Twitter.
"For people using the app, the promise of timeRAZOR is to help them not only manage their work-life balance, but to feel the joy of discovering fun experiences that they might have otherwise missed out on," said Linda Abraham, timeRAZOR Advisory Board Member and co-founder/CMO of comScore.
The timeRAZOR team is working on an algorithm for events that connects to user’s personal calendars and zip codes, and ‘learns’ from previous activities for further personalization.
"We want timeRAZOR to help people feel less time-stressed and more satisfied by the way they live, without the anxiety around trying to stay on top of everything," said CEO and Cofounder Jeff White. “Imagine attending a business conference — or, even better, planning a vacation — and having the best events and experiences appear right at your fingertips. That's the joy of discovery through timeRAZOR."
Download the app here for iPhones, and here for Androids.