Singapore Subway Adopts Mobile Loyalty Program

Tired of carrying a stack of loyalty cards with you everywhere? Well, your mobile phone is calling with a solution. 

Like pretty much everything else a consumer desires, the data from your loyalty programs can be stored on your mobile phone. And now, if you happen to spend any time in Singapore, you can use it to keep track of just how loyal you are to Subway. 

QSRweb reports that customers at more than 80 Subways with phones on any Apple iOS or Android-based operation system can join the Pointpal program and earn themselves a free six-inch Subway meal after collecting eight stamps. If you sign up in the next month, you get two stamps right off the bat.

"We want to continually innovate and provide the best possible customer experience and this is increasingly around a mobile loyalty rewards program,” stated Sarah Lee, franchisee of 10 Subway restaurants in Singapore. “Customers are rewarded for their purchases, and can use their mobile phone to capture and redeem these rewards across participating franchisees and as part of this local-store marketing activity.

Rob Stanley, CEO of Pointpal, which is enabling the mobile loyalty test, says his firm is paving the way for mobile loyalty adoption in Singapore and beyond. "This truly is a transformative step for business models and how loyalty will be recognized and rewarded in the future," he said.

And if all goes well in Singapore, you may be pulling your mobile out at the register at other Subway locations soon enough.

[Image via Shutterstock]