Smellf Help: Old Spice Champ Dumps Heather Graham

Posted by Shirley Brady on April 23, 2012 01:01 PM

Forget the Old Spice Man; the P&G brand is all about the Old Spice Champ. The latest W+K campaign for the brand features a cameo by Heather Graham (getting dumped, above) in support of its Champion product line of antipersperant/deodorant, deodorant, body wash and body spray. The groan-inducing tagline: "Believe in Your Smellf." Check out the 15-second spots below.

More about: Old Spice, P&G, Advertising, Campaigns, Heather Graham, Celebrities, W+K, Taglines

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Comments

Luke Sullos says:

Yeah... "But back to me, where are you, you're on a boat"
Tis always going to be tough backing that up imho.

April 24, 2012 02:41 AM #

Brand Lover says:

Oh, Groan!

And not in a good way.

April 28, 2012 12:54 AM #

Comments are closed

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