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Speed, Italian Style: Alfa Romeo Returning to American Roads

Posted by Mark J. Miller on April 24, 2012 12:01 PM

James Bond has driven one, Dustin Hoffman raced around in one until it ran out of gas in The Graduate, and now you may be lucky enough to get behind the wheel of one. Alfa Romeo is on its way back, baby.

That Maserati-made speedster made brief appearances in the U.S. back in 1995 and 2008, but TopSpeed.com reports that it looks like it may be making a stronger return to American roadways soon, thanks to a U.S. Trademark and Patent Office decision officially giving the trademark for Alfa Romeo 4C (above) to Fiat.

“The 4C will be a limited production model, as Maserati only plans to build about 2,500 models per year,” TopSpeed reports. It is expected that about 450 of the concept cars will make their way to the U.S., at a price point of around $59,310. 

“Fiat plans to pit the Romeo against the likes of the Porsche Boxster, the BMW Z4, and the more affordable MX-5 Miata,” the report adds, “though its limited production will not make it easy to compete.”

If Fiat can stick to plans to bring Alfa Romeo back to American soil in 2014, it will have a solid brand to build around and perhaps bring more of its product to the States.

Comments

Lorne McMillan United States says:

Bit of a halo car the 4C, may technically get the Alfa brand back to the US but not for us regular car guys.  When GM had a slice of Fiat it more than toyed with bringing Alfas back to the US, but GM couldn't manage all the American brands it owned, never mind bringing in an Italian one as well.
The really great move would be for Fiat/Chrysler to bring in a decent Alfa model line up of their mid-range cars, now that would be good.  The beauty in Alfa is not making limited edition super cars but in making really stylish and sporty regular cars - what every mainstream manufacturer claims to do, but which hardly any truly achieve.  Bring them on!

April 25, 2012 05:55 PM #

Cubicles In Makati United States says:

Awesome read. I just passed this onto a colleague who was doing some research on that. He actually bought me lunch as I found it for him!  Thus let me rephrase: Thanx for lunch!

April 29, 2012 11:36 PM #

bruno South Africa says:

I currently drive an Alfa 156 and love it. By all accounts the more modern Alfas are even better. You guys will be in for a treat.

April 30, 2012 01:01 AM #

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