Interbrand IQ: The Best Asian Brands Issue

rss

sporting brands

Formula One or Lost? Protests Fail to Stall F1 Grand Prix in Bahrain

Posted by Mark J. Miller on April 24, 2012 04:06 PM

As the globe tuned in to watch the Formula One race last Sunday in Bahrain — which went ahead despite the slew of politicians, human rights groups, and even F1 fans who argued against it — fans of the sport are questioning what kind of hit the F1 brand has taken as a result of the controversy, particularly as F1 chief Bernie Ecclestone is rumored to be planning a return in 2013.

The controversy stems from the months of violence and political unrest that have snarled the country. Protesters called the race “a publicity stunt by the country's rulers to make the nation seem more unified than it actually is,” according to CNN.

Even though last year’s Bahrain Grand Prix was cancelled due to a spate of violence, F1 officials went ahead with the 2012 race, which saw the ouster of a team of a British journalists (a TV crew for Channel 4) who were covering the anti-government protests hours before Sunday's race. Reporters for CNN, Reuters and the Financial Times were denied entry altogether.

"Sport and politics generally shouldn't mix, but ... what kind of signal does it send to the world when this grand prix is going ahead, given the concerns there are, given the violence we have seen in Bahrain, given the continuing issues around human rights?” said British opposition leader Ed Miliband to CNN on the eve of the race. "I don't think it's the right decision to let this grand prix go ahead, and I think the government needs to weigh in and express its view."

Brands also questioned the judgment of proceeding with the race, with Mercedes reportedly challenging the selection process that led back to Bahrain. Not complaining: the Maclaren Group, half-owned by Bahrain, which is the parent of the British-based Formula One team.

Ecclestone, who owns the commercial rights to Formula One, balked at one occurrence at Sunday's race: the Unif1ed "banners with F1’s well recognised symbol planted in the middle of word 'Unified.'"

[Image via]

Comments

Dave United States says:

F1 has always been about the money, F1 was racing in South Africa when the rest of the world was bailing or had bailed out because of apartheid.

April 25, 2012 12:12 PM #

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein