PepsiCo Promotes Food Innovation with Ferran Adria

Posted by Shirley Brady on April 25, 2012 05:15 PM

PepsiCo executives Ian Noble, Senior Director for Breakthrough Foods, and Nick Aiello, Innovation Chef, PepsiCo Europe, discuss the company's innovative approach to R&D and how the partnership with the "world's greatest chef" — El Bulli founder Ferran Adrià — is helping the company develop new methods and concepts for creative food innovation. PepsiCo announced a formal partnership last year with the Spanish gastronomic genius, who is helping PepsiCo not only develop flavors and techniques but healthier options in its snacks portfolio of brands.

More about: PepsiCo, Ferran Adria, Food, Innovation, R&D

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