Shoe Biz: Adidas adizero Now Lighter Than Yours, or Anyone's

In the running world, a trend of the past few years has been the marketing of shoes that gave runners the sense of having bare feet. It appears that a similar sensation is being sought for basketball players. Last year, Adidas cranked out the adizero Crazy Light basketball sneaks that were, um, crazy light. 

Now the company is doing itself one better. The brand just debuted adizero Crazy Light 2, which it claims is the lightest basketball shoe ever. Weighing in at 9.5 ounces, it’s hard to argue. Adidas claims that this Crazy Light is 10% lighter than its nearest competitor and is .3 ounces lighter than the previous version.

The launch came last week on the home turf of the Los Angeles Clippers, where attendees got to take part in half- and full-court pickup games in the new shoes while waiting to interview designer Robbie Fuller.

The goal, of course, was to make the shoe lighter but also keep it strong so that it doesn’t fall apart when players get to pounding them on the courts inside or out. And, of course, to answer Nike's shoe marketing juggernaut, currently promoting Flyknit technology as a sustainable material.

According to KicksOnFire, the shoes will be on sale at the end of May with four different color schemes and retail for $140. But when will the shoes that help you actually rise up to the basket come about?

More details in the videos below: