trademark wars
Posted by Mark J. Miller on May 4, 2012 02:56 PM

One trick of the high-school set when writing what they believe to be a ridiculously long paper is to just change the margins. Push things in a little and it makes it that much easier to achieve the required number of pages. Some never leave this little trick behind. A judge in Manhattan, Paul A. Engelmayer, who is hearing a trademark suit involving Gap Inc.'s flagship Gap brand, requires that all documents put before him be double spaced. But lawyers represent the mega-retailer have been accused of adjusting the spacing in such a way that they achieved “four extra lines per page,” the Wall Street Journal reports.
The lawyers in question work at Fross Zelnick Lehrman & Zissu PC and they are working on a case about “a trademark dispute involving T-shirts labeled with the phrase ‘Lower East Side’ and ‘LES NYC,’” the Journal notes. Their adversaries, the legal team at Patterson Belknap Webb Tyler LLP, took a recent brief sent by Gap lawyers and “used a computer program to determine that the line spacing on Fross Zelnick’s reply brief was ‘1.75’ instead of double spaced.” Because of this, the judge allowed Patterson Belknap to “file a 30-page, instead of 25-page, brief on Thursday” so that the two sides would be given equal space to express themselves.
As for the suit itself, it was filed by New York-based designer Robert Lopez of LES Clothing Co, who has quite a track record taking on big brands.
According to Adweek, "acting as his own lawyer, (Lopez) has successfully sued J.Crew, Aeropostale, and Payless Shoes for infringement. 'I do not appreciate people trying to step on my feet,' said Lopez, 35, who can count his employees on one hand. 'I'm at a disadvantage when these big companies come in and benefit from my hard work. I should be the one that benefits from that. I have to protect my brand.'"
Lopez has also taken on Urban Outfitters, according to his website.
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