Posted by Mark J. Miller on May 4, 2012 05:06 PM
The Salone Internazionale del Mobile in Milan has a sweet-sounding name, but it is just an incredibly massive furniture fair that is held each April in one of the world’s design capitals.
This year’s trade show featured a nice surprise from the folks at IKEA, who were in Milan to talk up their sustainable designs: a pleasant place to go to the bathroom. However, the company did themselves a big favor on the marketing front with the public bathroom created for the event.
The Swedish brand, as the I Believe in Advertising blog reports, disguised the doorway to the room to be one of the places that any discerning human being is completely turned off by: a portable toilet. But once the person opened the door and entered, they walked into one of the more lavish and spacious public bathrooms you’re going to find, a spa-like retreat outfitted with IKEA products, of course. It wasn’t Narnia, but you can bet that the bathroom visitors were (ahem) plenty relieved.
More about: Ikea, Design, Sustainability, Milan Furniture Fair, Event Marketing
River Isle says:
That was really fun - and nice! I know I hate those portable toilets - wouldn't go near one if I can help it. Wonder how many people missed it cos of that.I've liked Ikea stuff for a long time, but is it just me, that I find their more recent designs not as great?
May 10, 2012 11:11 AM #
Senior .NET DeveloperInterbrandNew York, NY, USA
ConsultantInterbrand Mexico City, Mexico
Senior Consultant, Strategy - AnalyticsInterbrand New York, NY, USA
Verbal Identity ConsultantPlanned Parenthood SoutheastCologne, Germany
view all jobs...
View all conferences...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:email@example.com