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Sears Tests Local Personalized Shopping in Pittsburgh and Beyond

Posted by Shirley Brady on May 7, 2012 09:57 AM

Sears is testing local, personalized e-commerce with the launch of SearsLocalAd.com, which debuts today in Pittsburgh and a handful of other U.S. test markets. The details:

Here's the press release for Pittsburgh, while Sears is launching the localized web offering in other markets including New York, San Francisco, Arizona, Cincinnati, South Dakota, North Dakota, Virginia, Indiana, North Carolina, South Carolina, Delaware, Maryland, Oklahoma, Wisconsin, and Ohio. 

Sears has launched SearsLocalAd.com, which provides Pittsburgh customers with access to hundreds of additional local deals beyond the weekly Sears print circular or sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' SHOP YOUR WAY REWARDS(SM) members.

"SearsLocalAd.com gives our Pittsburgh customers unprecedented access and power," said Imran Jooma, senior vice president & president, online, marketing, financial services and pricing business units at Sears Holdings. "We know how savvy our customers are when it comes to finding the best deals. Giving our customers new services and conveniences like a real-time window into the selection and savings specific to their nearby store is a great example of how the future of integrated shopping is here today at Sears."

Localization is pre-selected based on the shopper's location and can be easily changed to another store within the experience. Shoppers can search their nearest Sears store and browse deals by department, brand or price point, quickly filtering to find offers of interest. SearsLocalAd.com helps shoppers ensure products are available before they go to the store. The site features not only hundreds of additional deals, but shows in real time how many items are currently in stock at the chosen location.  

Pittsburgh residents can enjoy new tools such as ratings, reviews and product comparisons to shop with confidence—and for added convenience, customers can create lists that they can print for in-store shopping, send to their mobile devices, and share with family and friends via email, shopyourway, Facebook or Twitter.

Even greater savings advantages are available to members of Sears' SHOP YOUR WAY REWARDS. Members get additional savings on SearsLocalAd.com offers, and bonus members can earn bonus points. Plus, SHOP YOUR WAY REWARDS members can preview upcoming sales before the print circular is released and receive personalized deals from their local store by email based on recent searches and site activity.

For more information on the service and to view the latest deals, visit the new local ad experience today at www.searslocalad.com.

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