brand news

In the News: Brad Pitt, Burger King, Cadillac and more

Posted by Dale Buss on May 10, 2012 09:03 AM

In the News

A&P to make CEO its spokesman in new marketing campaign.

Bed Bath & Beyond sees novelty in buying Cost Plus.

Brad Pitt is the new face of Chanel No. 5.

Burger King spurs sales with turnaround efforts.

Cadillac to debut instrument console that functions like an iPad.

Cisco sees grim outlook for tech sector.

Coca-Cola redefines its marketing around Super Bowl, and signs Danica Patrick as ambassador.

Coty raises bid for Avon with help of Warren Buffett's Berkshire Hathaway.

Crystal Cruises launches iPhone app.

DirecTV uses NFL Sunday Ticket as a loss leader.

Etsy is valued at more than $600 million.

Facebook reveals that mobile-ad growth lags.

Green Mountain founder defends his personal loans.

Henkel beauty brand eyes U.S. as key market.

Maker's Mark moves closer to wax seal trademark.

Odwalla taps into "Goodness" mojo.

Olympus reports losses deepen.

Pepsi's recipe heads to court as Joe Jonas signed as Pepsi Pulse "Live for Now" ambassador.

Pfizer finally bids farewell to Lipitor.

Red Bull counts on new Total Zero product.

Sony reports losses for fourth consecutive fiscal year but forecasts end of streak.

TV Land refreshes visual identity and programming.

Twitter gambles on patent plan.

USPS aims to save rural outposts.

Warner Bros. and Universal Studios to build Harry Potter theme park in Japan.

& R.I.P. Vidal Sassoon.

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