Posted by Sheila Shayon on May 16, 2012 12:05 PM
In a first for the NFL and Tiffany, and to celebrate the unveiling of their Super Bowl XLVI championship ring, the New York Giants are inviting fans to share in the moment.
Big Blue die-hards around the world will be able to virtually “try on” and take photos with the Tiffany & Co.-designed ring, as well as each of the team’s three previous Super Bowl rings, using a free augmented reality mobile app by GoldRun. Participants will also be able to pose with the coveted Lombardi Trophy.
The Giants are the first NFL team to use Augmented Reality technology, and the only team among the major U.S. sports leagues to allow their fans to virtually wear championship jewelry using this technology. Anyone who snaps and shares their photos to Facebook, Twitter or by email can instantly purchase limited-edition Tiffany & Co. Super Bowl XVLI commemorative merchandise, such as New York Giants’ logo cuff links, through their mobile device.
The Giants will display some of the best fan photos on Giants.com and Facebook.com/NewYorkGiants. GoldRun's AR app is available for Android and iOS devices.