Posted by Mark J. Miller on May 17, 2012 11:55 AM
Since Miami-based Zumba Fitness got started back in 2001, it has rapidly grown into a global phenomenon, bringing new music and dance moves to millions of people, of all ages and shapes, worldwide. The dance class can now be found in 125 countries and has grown nearly 800 percent in just the last three years, according to the company.
Over time, it has introduced a number of different classes in order to hit as many markets as possible: Water! Wheelchair-bound! Kids! You name it. Now the company is expanding into the apparel business. According to a press release, Zumba Fitness has a new line of branded clothing that will be sold exclusively at Harrod’s in Britain for the next two months and then, naturally, beyond.
"Harrods is synonymous with luxury and fashion, and we are excited to unveil a brand new, effervescent collection of Zumba apparel exclusive to its international audience," stated Adele Harrington, VP of global consumer products at Zumba Fitness. "When choosing to take our apparel line into retail, we focused on aligning with a brand that shares the same brand loyalty as Zumba Fitness, and Harrods is an ideal fit. We are looking forward to launching our first retail collection with such an iconic brand."
And if you’re looking for the new apparel, you probably won’t be able to miss them since they are being made in bright green and neon pink. Yow.