Target is taking the lead as the largest retailer to offer its customers Shopkick points (known as "kicks") starting today.
Shopkick, free and available on iPhone and Android devices, rewards users with 300 “kicks” just for walking-in to a store. “After 6 months in the market, shopkick reached 1 million users. Today, it is the largest location-based shopping app in the world,” said Cyriac Roeding, Shopkick CEO and Co-Founder.
Target customers can now use those “kicks” to scan products ranging from food and cleaning supplies to electronics and toys, redeemable for Target gift cards, Facebook credits, dining gift certificates, iTunes downloads and donations to charities, as well as receive special in-store deals including coupons and discounts.
“Shopkick was started with the vision that mobile could influence consumer buying and loyalty for retailers by offering small rewards versus big discounts,” added Doug Galen, Shopkick's Chief Revenue Officer. “And now 'the tribe has spoken'…our users love the app and our partner retailers using shopkick have qualitatively and quantitatively seen incremental sales as a result of shopkick. Target’s expansion nationally is one of the greatest validations of our mission that we could ask for.”
Target joins a growing list of partners including Best Buy, Macy’s, American Eagle, Crate & Barrel, The Sports Authority, Wet Seal, West Elm, Kraft Foods, Procter & Gamble, Unilever, Intel, HP, CoverGirl, Disney, General Mills, Levi’s, Mr. Clean, Olay, Revlon, Tilex and Trident.
“We’ve learned from our guests that they appreciate being rewarded for doing what they already love to do — shopping at Target,” said Bonnie Gross, Shopkick's VP of marketing and guest engagement. “In our test launch, Target guests in seven cities had the opportunity to experience shopkick at Target and we received rave reviews.”
The pilot included 240 plus stores and prompted a groundswell of questions on Facebook about when the app would be coming to “my Target” according to Target spokeswoman Molly Snyder. "Adding shopkick to our existing loyalty programs, Red Card and Pharmacy Rewards, offers our guests a social element followed-up with rewards. Social media is a key component of Target’s offerings of different shopping experiences.”
More details in the infographic below: