mom's the word
Posted by Sheila Shayon on May 28, 2012 11:01 AM
As TV gets more social, TV networks been wooing bloggers as social media influencers for the past few years. As a network primarily targeting women, the newly rebranded Lifetime owns and operates its own blog network, called Lifetime Moms, in the blog network, Lifetime Moms, and now counts more than one hundred contributors and over four million plus unique visitors monthly.
Lifetime's blog network not only connects viewers and women with each other, it also brings advertisers (billed as partners) into the mix for parent company A&E Television Networks, creating a digital opportunity for cross-network and -platform partnerships.
Now the blog network is reaching out to female entrepreneurs via a partnership with Spark & Hustle, which hosts small business conferences created by entrepreneur, bestselling author, and Good Morning America contributor, Tory Johnson. A Lifetime Mom will be part of every Spark & Hustle panel on the 20 city tour sharing personal stories of successfully building business through blogging and social media and capturing Lifetime’s attention.
"Lifetime Moms shares the stories of women from all walks of life who are raising families while pursuing what they love--and the women who attend Spark & Hustle conferences are doing just that," said Johnson. "With the Lifetime Moms partnership, we'll offer even more current and aspiring small business owners the opportunity to turn their passion into profit."
"Our partnership with Tory Johnson and her Spark & Hustle Tour allows Lifetime Moms to connect with real women in cities across the country to show them the multitude of ways they can harness their talents and interests to build successful digital businesses and become their own bosses," said Kimberly Dobson, Vice President of Lifetime Moms, in a press release.