branded entertainment
Posted by Sheila Shayon on May 28, 2012 03:03 PM

NBCU's Universal Studios has announced that Skechers' Twinkle Toes character Grace Hastings will star in a full-length feature film, Twinkle Toes: The Movie, debuting exclusively on DVD on July 31st.
The face of the best-selling SKECHERS Kids footwear line, the popular Twinkle Toes character triumphs over “her most secret fears and learns to celebrate her individuality with energy, pizzazz and super-cute shoes!”
The animated Grace "Twinkle Toes" Hastings, is a fashion icon for the under-13 set, according to the press release: “Hip, flamboyant and original, Grace embodies a combination of sparkle, sass and style, which has made SKECHERS' Twinkle Toes footwear a favorite of celebrity kids and fashion divas alike.”
The SKECHERS Kids collection is the number one children's footwear brand in the US, according to the company, with more than 10 million pairs of Twinkle Toes sold.