Looking for shopper insights? How about paying consumers for insights to share as they shop? That's the thinking of a startup called Quri, which is paying folks to take pics with their smartphones and gather small amounts of data as they hit the supermarket, drug store or other retail outlet.
Participation in the EasyShift network, as Quri calls their shopping mavens, is open to all and once a user signs-up, they immediately see assignments, a.k.a. literally working "Shifts,"in their neighborhood. The idea takes the notion of "mystery shoppers" to a whole new level, as the Quri mobile app makes it easy for shoppers to (for example) snap photos of shelf displays, measure stock levels, promotion presence and competitive positions within hours.
The idea is ‘a blinding glimpse of the obvious’ and a win-win for consumers, retailers and brands. Pay consumers a few dollars per Shift, small jobs done in the course of shopping in exchange for real-time, in-store intelligence. EasyShift-ers are paid within 24 hours via PayPal.
The smartphone, cloud-based analytics app includes an all-in-one dashboard: News Feed, Shift Stats and Profile Settings; multiple submission options to submit on site or at a later time; visual expiration cues for pins; list view to see all your Shifts, and upgrades include faster searching, tapping and earning and Facebook Connect.
Once completed, Shifts are verified and analyzed by Quri, and within moments, the data is made available to a client. Brands and retailers can quickly identify locations with problems as well as see the overall product roll-out, promotions and expedite distribution.
According to its press release, Quri provides an “on-demand mobile fieldforce of thousands of smartphone-armed shoppers who get paid to check in-store displays, assess competitive dynamics, report product out-of-stock and pricing information, and monitor promotions and launches."
“Brands invest hundreds of billions of dollars every year to promote their products in stores, and they need a scalable solution to measure and optimize that investment,” said Justin Behar, Co-founder of Quri. “We can check the status of products and promotions in thousands of stores within hours, providing brands and retailers with real-time, actionable data and photos, which enables them to greatly improve their in-store execution and the shopper experience.”
The brainchild of Wiseview Research, Quri is now moving from trial to US-wide deployment, and its root DNA distinguishes it from others in the ‘micro work’ space like Fiverr, Amazon Mechanical Turk, Gig Walk or Zaarly.
Quri’s focus is deep and wide brand intelligence, and it’s hoping to create an army of retail-savvy foot soldiers committed to two daily rituals cherished by many, shopping and making money — in effect, getting paid to shop. Take a closer look at Quri's easyshift app below: