2014 Brandcameo Product Placement Awards

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Twitter's New Logo Takes Flight

Posted by Shirley Brady on June 6, 2012 01:28 PM

Twitter unveiled a new logo today — a simplified version of "Larry," its iconic blue bird, that's slimmer, streamlined (and bald), and looking up — that's been in development for nearly two years. Larry, by the way, is also the internal nickname for Quaker Oats' mascot, who also just revealed a slimmer physique.

A blog post by Twitter's creative director Doug Bowman says that "from now on, this bird will be the universally recognizable symbol of Twitter," and that "there's no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter." (Indeed, Twitter.com has only shown a bird logo — Larry's tonsured, slightly chunkier iteration — since last December.) The company added:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.

The logo was announced with a hashtag, of course — #twitterbird. Twitter co-founder Jack Dorsey tweeted, "One simple bird, from just three simple circles. I'm proud of the team for this beautiful new representation. ‪#simplify‬"

More details in the usage guidelines and video below.

Comments

Laureen Bird United States says:

I miss his jaunty hairpiece — now he's bald, but at least things are looking up!

June 7, 2012 02:10 PM #

Tim Blake United States says:

I like Larry's more streamlined look, but was it worth two years of development time? I mean, was some guy sitting in the boardroom saying I think the curvature of his beak isn't quite right yet.? I realize that an update is often more difficult than a new identity, but I would've been happy with two months.

June 8, 2012 05:34 PM #

Comments are closed

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