Interbrand IQ: The Best Asian Brands Issue

rss

ad watch

Apple Pitches New MacBook Pro with Retina Display

Posted by Shirley Brady on June 13, 2012 07:52 AM

Apple's new TV commercial, titled "Every Dimension," shows off its just-announced MacBook Pro with Retina display with a voiceover by actor Peter Coyote: "Introducing the radical new MacBook Pro. With breakthrough performance, stunning Retina display and an impossibly thin design, it's innovation in every dimension." Below, watch a video with design chief Sir Jony Ive and other Apple execs extolling the next-generation MacBook.

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein