Chuck Wagon: Charles Schwab Rolls Out Mobile Truck Campaign

P&G and Walmart aren't the only brands putting the "mobile" into their marketing mix by hitching their brands to the food truck craze.

A new kind of chuck wagon hits New York City today as financial services brand Charles Schwab invites locals to their “Oh, Chuck! Truck” on June 13-14 for the chance to win $10,000 in a Schwab Brokerage Account. 

The campaign is part of Schwab’s YouTube video series, “Oh, Chuck! I Blew My Cash,” which features Chuck proffering financial advice to people confessing to unfortunate purchases causing regret and angst.

Participants must share a story of questionable spending in the contest that runs between now and June 26, 2012 on Schwab’s Facebook page, with details available at the microsite OhChuckIBlewMyCash.com, and on Twitter at @CharlesSchwab (hashtag #OhChuck). 

The mobile video booth, a glass truck outfitted to record submissions will be making stops at four Manhattan locations on June 13 and 14. Gives a whole new meaning to mobile banking. Check out the related web video series below.