Holy Brand Integration, Batman! Bruce Wayne Trades Lamborghini for Chrysler 300?

Posted by Shirley Brady on June 21, 2012 01:01 PM

Chrysler's latest TV commercial "Imported From Gotham City" riffs on its "Imported From Detroit" tagline and cross-promotes the Chrysler 300 with Batman: The Dark Knight Rises ahead of the movie's theatrical release on July 20th. Click here for details on the partnership, including a contest inviting fans to the movie's New York City premiere.

More about: Chrysler, Automotive, Imported From Detroit, Advertising, Campaigns, Taglines, Batman, The Dark Knight Rises, Warner Bros., Movies, Entertainment, Co-Branding

Related posts

Why A&F's 'Cool Kids' Stance Will Damage the Brand Now More Than Ever Abercrombie burns it's unsold clothes. They don't donate them because it's a bad image for the com...Dodge Gets Fast and Furious: How Film Rebuilt a Classic Car Brand A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By compar...As Death Toll Passes 500, Brands Consider Pulling Out of Bangladesh Factories Nine days after the fatal collapse of the Rana Plaza garment factory in Sahar, Bangladesh, the dea...

Comments

Ruben Igielko-Herrlich says:

That is what Chrysler would like fans to believe I guess...
Watch the trailers and see which car "Bruce Wayne's wife borrows". Not a Chrysler 300

June 22, 2012 03:07 AM #

Comments are closed

elsewhere on brandchannel

< 1 2 3 4 5 6 7 8 9 >

2013 Product Placement Awards
Which brand is most bullish on Hollywood?

It's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh

Join the Debate
What makes a great brand?

BP
Branding Comeback Challenges

Lance Armstrong’s Brand
Denise Lee Yohn Weighs In

AT&T
Rethinking Possible With Transmedia Storytelling

Global Competitive [Ad]vantage
The latest from GeoEdge

Sheryl Connelly
Meet Ford's Resident Futurist

Branding 123
A primer by Barry Silverstein