Posted by Mark J. Miller on June 25, 2012 01:26 PM
With 32 days before the London 2012 Summer Olympic Games kick off in London....
Official sponsor McDonald's UK offers sneak peek at designer Wayne Hemingway's sustainable, Mad Men-inspired uniforms that will debut at its biggest restaurant (if for only six weeks), which is now under construction at the London Olympics Park:
British Airways is encouraging Brits to stay at home and cheer with The Clash's London Calling in tongue-in-cheek #HomeAdvantage Twitter campaign:
Australia's Foxtel salutes Aussie athletes heading to London this summer, and invites Australians to come up with an improvement on national sports cheer:
Cadbury unveils plan to mix chocolate and sports at interactive Cadbury House installation at Hyde Park:
Non-Olympic sponsor Nike celebrates female athletes with "Nike Voices" #MaketheRules campaign pegged to 40th anniversary of Title IX equal rights legislation:
The London 2012 Festival gets underway with more than 12,000 events across the UK:
Prada's Spring/Summer menswear line gets in the Olympics spirit with in-seam racing stripes:
As part of P&G's Olympic sponsorship program, Pampers is offering Team USA diapers and Facebook sweepstakes:
Official sponsor Visa extends athlete support campaign with "trip for life" contest for U.S. and Canadian customers (and yes, that's Morgan Freeman's voice):
P&G's Thank You Mom campaign highlights comeback US track & field star Lolo Jones' mother as Jones wins a shot at another gold medal thanks to sponsors including ASICS and Red Bull:
The UK's National Lottery also recognizes athletes' mums in BBDO London spot:
Saudi Arabia capitulates, allowing its women to compete — making this the first Olympics where a woman will feature on every team.
Olympic sponsor BP is bringing "the journey of Team USA hopefuls to life with interactive 'Team USA Experience' at Union Station" in Washington, D.C.
The BBC calls the London Olympics for biggest multi-platform event ever.
LOCOG chair Sebastian Coe describes economic impact of official sponsors as "profound."
The games are projected by Oxford University to be running 107% over budget.
London's anticipated hotel reservations rush fails to materialize.
Occupy Wall Street tries to grab Olympics spotlight with stunt.
U.S. Olympic committee apologizes for clamping down on knitters planning "Ravelympics."
Mobile is seen as dominating official sponsors' London 2012 marketing.
Coca-Cola U.S. contest offers visit to an Olympic training center site with Dollar General.
& Italy's Alberto Guardiani releases Toki London 2012 limited edition sneakers:
More about: London 2012, Olympics, Sports, Sponsorships, ASICS, BBC, BP, British Airways, Cadbury, Coca-Cola, Dollar General, Foxtel, McDonald's, Nike, Wayne Hemingway, National Lottery, P&G, Pampers, Prada, Red Bull, Visa, Campaigns, Advertising, Twitter, Social Marketing, Occupy Wall Street, The Clash, Team GB, Team USA, Team Australia, Design, Sustainability, LOCOG, Saudi Arabia, Lolo Jones, Morgan Freeman
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