Posted by Shirley Brady on June 26, 2012 02:45 PM
PepsiCo today released this video highlighting its sustainability goals. Billed as "PepsiCo's recipe for the next billion" humans on the planet, the corporate video's tagline is "Doing More. Using Less." How?
By "growing more crops with less water, manufacturing with less waste and energy, and serving the needs of the next billion consumers. Our goal is to create snacks, beverages and foods that deliver the nutrition, hydration and enjoyment at the right moment across different needs, lifestyles and geographies." The video reiterates the company's "delivering more choices" and performance with purpose positioning, "doing right for people and the planet, innovating more choices while using fewer natural resources."
The video comes as PepsiCo was named #28 on Interbrand's 2012 Best Global Green Brands ranking, five spots behind Coca-Cola. Interbrand's rationale:
Pepsi continues to deliver innovative new product designs that reduce the amount of packaging material and resources consumed in its supply chain. Pepsi set a goal to reduce packaging weight by 350 million pounds and avoid one billion pounds of landfill waste over a five-year period. Making good on this commitment, Pepsi developed the world's first 100 percent plant-based PET bottle made from fully renewable sources. Also, popular PepsiCo sport drink, Gatorade, is transitioning to a 28-gram package that translates to a weight reduction of eight grams per bottle. Because of these innovative packaging methods and improvement to its manufacturing facilities, Pepsi conserved almost 16 billion liters of water in 2011. For this accomplishment, Pepsi was honored with the 2012 Stockholm Industry Water Award. Pepsi also responded to the CDP Water Disclosure survey in 2011, which resulted in increased scores across multiple pillars.