Interbrand IQ: The Best Asian Brands Issue

rss

brand vs. brand

Apple Halts U.S. Sale of Samsung Tablet That Mocked Apple

Posted by Shirley Brady on June 27, 2012 03:56 PM

A U.S. District Judge has halted U.S. sales against Samsung's Galaxy Tab 10.1, approving Apple's request for a preliminary injunction in the U.S. against the device's sale based on Apple's claim it infringles on an iPad-related patent. As Mashable notes, "this ruling only affects Samsung's older 10-inch tablet, the Galaxy Tab 10.1. It does not affect the updated Tab 10.1 II, which was unveiled in May 2012."

Samsung's Galaxy Tab 10.1 launch campaign a year ago took a swipe at the iPad for shunning Flash (see below). According to IDC figures, the iPad had a 54.7% market share in Q4 2011 vs. Samsung's 5.8% share for its tablet range.

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein