London 2012 Watch: Adidas Helps Team GB Take the Stage and more

Olympic sponsor Adidas has unveiled the next phase of its Olympic 'Take the Stage' campaign, above. The focus of the spot is Team Great Britain athletes in what's being called the brand's biggest-ever marketing spend. According to Brand Republic, "It's being supported by a large-scale digital output across a dedicated site, www.adidas.com/all2012, Facebook and Twitter, using the handle @adidasUK, with a dedicated hashtag #takethestage, which will run for the next six weeks." Below, check out the official London 2012 Predator shoe and a new addition to Stella McCartney's Team GB Olympics kit — a rain cape.

Official sponsor McDonald's released a new campaign in Australia based on the idea that Aussies will have to stay up late to watch the 2012 London Olympics, by DDB New Zealand [via]:

While Nike isn't an Olympics sponsor, its Jordan Brand is bringing back the classic Air Jordan 6, called “Olympic” — the patriotic red, white and blue is also timed to July 4th [via]:

Pin badge trading is a huge phenomenon at every Olympic and Paralympic Games — witness the ninth Unofficial London 2012 Pin Collectors Pin Meet. (Sounds like an activity crying for a Pinterest tie-in, no?):

London Olympic organizers released an animated fly-through of the London 2012 Olympic Park venue:

British band Muse visit the Olympic Park to discuss their London 2012 inspired song 'Survival' —

Also: Olympic hurdler Lolo Jones announced P&G’s $25,000 donation to P&G/Team USA Youth Sports Fund.

BBC ramps up Olympics marketing push with Stadium UK campaign.

London 2012 organizers tapped comedian/actor Eddie Izzard to promote the UK's Local Leaders programme and celebrate the London 2012 Games in their local area.