Posted by Shirley Brady on July 4, 2012 04:04 PM
Continuing its annual tradition, Jack Daniel's commissioned graphic designers to come up with their interpretation of America's July 4th holiday. The results (along with short films on their process and inspiratioin) can be viewed at jackdaniels.com/independence.
The brand worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence. The poster above, for example, was "sewn entirely by hand using hand-dyed, American muslin fabric soaked in tea and Jack Daniel's."
The project also raises a glass this year to letterpress pioneers Yee-Haw Industries, which produced 10 posters for the project kick-off last year and (sadly) recently shut its doors.