Virgin Mobile Australia Taps Brad Pitt's Younger Brother, Doug

Posted by Shirley Brady on July 4, 2012 04:55 PM

Virgin Mobile Australia's latest campaign features a celeb by association: "This is Doug Pitt, the second most famous Pitt in his family. Unlike his brother, Doug's not a super star, he's never been featured on the front page and never made big bucks from a celebrity endorsement. Virgin Mobile believe in a fair go for all, and want your help to make things a little fairer in the Pitt family. Visit fairgobro.com.au and show Doug some 'like'."

More about: Campaigns, Advertising, Virgin, Virgin Mobile, Australia, Doug Pitt, Brad Pitt, Celebrities, Humor

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Comments

Sullos says:

Epic. The "Fair Go" campaign is so well aligned with the brand and the fabric of 'Aussie culture'. While using a yank is questionable, the delivery smashes it home.

July 5, 2012 02:49 AM #

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