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London 2012

Team USA 'Made in China' Debate Ignores China's Nike-Sponsored Team

Posted by Abe Sauer on July 12, 2012 06:47 PM

Gone are the glory days when the world's superpowers would boycott the Olympic games in their entirety to send a message to a rival. Today, friction between the world's most powerful nations is economic, not nuke-based, and the Olympics is getting an age-appropriate controversy between America and China.

“[T]hey should take all the outfits, put them in a big pile and burn them and start all over.” From The Wall Street Journal, that was US Senate Majority Leader and Democrat Harry Reid's response when he learned that Team USA's Ralph Lauren-designed opening ceremony uniforms were "Made in China." Nike, Team China's uniformer, better hope the nation doesn't retaliate with some kind of good old Cold War mutually assured destruction theory.

Reid wasn't done. He added, “If they have to wear nothing but a singlet saying USA on it painted by hand, that’s what they should do.” Meanwhile, the "Made in China" Team USA stink made for a rare show of bipartisan agreement. Republican House Speaker John Boehner said, "You'd think they'd know better."

Responding to the outrage, the U.S. Olympic Committee pointed out that "unlike most Olympic teams around the world, the U.S. Olympic Team is privately funded" and that its uniforms come by way of a donation from Ralph Lauren, not taxpayers. (It seems, if there is a scandal to be had, it should be that the uniforms' Lauren "polo pony" logo is larger than the stars and stripes.)

Reid and Boehner should be happy that Team USA will go to the games with a native brand on its chest. Not so with Team China. In June, Nike unveiled its collection of uniforms for China's Olympic Team:

"Nike’s designs for the Chinese Federation uniforms draw inspiration from China’s rich and vibrant culture, combining Chinese calligraphy with modern architectural design elements. They use simple, powerful and vibrant lines to illustrate Chinese athletes’ strength and confidence. The striking design of the uniforms evokes a strong sense of national pride. Inspired by the lyrics of China’s national anthem, the mantra “Arise, March On” is printed into the neckline of the basketball jersey"

In fact, if anyone has something to be upset about, it's China. The nation has a completely homegrown atheltic wear brand — named after its most famous Olympian no less — that its team is not using: Li-Ning.

The debate over uniforms ignores what's on the athletes' feet. China's world champion hurdler and gold hopeful Liu Xiang wears Nikes. So does Chinese tennis star Li Na. Team USA's star triple jumper Christian Taylor wears Chinese brand Li-Ning.

But then, it is an election year and the "Made in China" scandal fits into the recent ratcheted-up vitriol for what many now perceive as America's enemy.

On Team USA-cheering media outlet Fox, a commentator said, “[China is] so competitive, they probably would have put downers in the fabric to hurt our athletes… I don’t trust them worth a damn, and I tell you, I wouldn’t let anything be done over there.”

It's the latest "China bashing syndrome." One of the biggest attacks on 2012 Republican candidate for president, Mitt Romney, is that he outsourced work to China. And, just in time for the Olympic closing ceremonies, the US will see limited release of the new documentary Death by China:

Oddly enough, the Olympics exist as a place where nations can compete — and compete furiously — in place of real world disputes. One sentiment yet to be expressed, that the two nations just settle it in the field/court/pool/track.

Comments

writer dave Switzerland says:

That flag shopjob is just terrible.

All the China bashing is silly - America has adopted the culture of the low cost outsource consumer society, so having uniforms made in China is par for the course. Those logos, on the other hand, are egregious.

July 13, 2012 08:39 AM #

Mike United States says:

I'd like Harry Reid to look in his closet and find one garment made in the US.  I bet he can't do it.  That's how out of touch our politicians are with the real world.

July 13, 2012 02:03 PM #

Paul United States says:

Yeah but where is Nike made. Guarantee you China's Nike garments are made in China. There is hardly any American based clothing company manufacturing in the United States anymore. Mexico, China, Thailand, Korea, are sewed in to every label I see at the stores. You have to look very hard to find made in USA clothes.

July 13, 2012 02:25 PM #

Communism aint dead United States says:

If the team USA really wanted to earn their place in history, they should publicly take those uniforms off and burn them!

July 14, 2012 05:43 PM #

wamai Robert Kenya says:

They say a drowning man will clutch at a straw. The outrage and all the china bashing makes emotional sense but not business sense. The question American leaders and politicians should be asking is why are the uniforms made in China? Getting the uniforms made in America will not change the fact that China is more efficient and therefore cost effective- period. The jobs are not coming to america any time soon. That is a fact.  

July 17, 2012 02:38 AM #

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