Interbrand IQ: The Best Asian Brands Issue

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World’s Largest Hotel Chain May Be One You’ve Never Heard Of

Posted by Mark J. Miller on July 19, 2012 10:56 AM

You’ve got your Holiday Inns. You’ve got your Ramadas. And for the last seven years, you’ve got your HanTing Inns.

And then some more HanTing  Inns. And still more. The Chinese economy hotel chain has been growing at such a clip it’s a bit like watching the broomsticks in Disney’s Fantasia continue to split and grow, split and grow, until there is an army of the things marching back and forth.

HanTing Inns, thankfully, can’t walk, which is a good thing. If they did, they’d be crushing the Chinese landscape. As it is, a new one opens on average every two days, according to CNN. 

Headquartered in Shanghai, HanTing now has 1,000 properties in China and billionaire founder Ji Qi is expecting to be the owner of the world’s biggest hotel chain by 2020, the site notes. Business is booming but what do you expect when some rooms go for as little as $15 a night.

"I first got the idea from a book introducing (hotel company) Accor, about how they open small hotels with less expensive but cozy, clean rooms," Ji told CNN. "I realized there's a gap in the Chinese market for such hotels as well so I decided to invest experimentally in that niche."

Looks like it wasn’t the worst idea. See ya in the record books.

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Comments

writer dave Switzerland says:

Hanting has hit the convenience market in China pretty well, though only time will tell how well they can preserve their brand values in the face of the relentless price competition - and I'm unsure if they own all their properties (doubt it) at which point they have to deal with Chinese owncos.

Which is a story in itself.

July 19, 2012 11:42 AM #

Jordan Retro 6 People's Republic of China says:

Nadal himself is still very eager to go to London, which also support his daily efforts to resume training. But in the end he was helpless injury. Nadal told reporters: "in the French Open, I always make every effort to restore, but a knee injury has http://www.jordans6olympicsbuy.com/ not been able to fully recover."
In the 2008 Beijing Olympics, Nadal won the men's singles champion, this exit means he missed the defending Olympic Games tennis men's singles title. Nadal also missed the opportunity to serve as standard-bearer for the Spanish delegation.

July 26, 2012 10:25 PM #

Jordan Retro 6 People's Republic of China says:

Nadal himself is still very eager to go to London, which also support his daily efforts to resume training. But in the end he was helpless injury. Nadal told reporters: "in the French Open, I always make every effort to restore, but a knee injury has http://www.jordans6olympicsbuy.com/ not been able to fully recover."
In the 2008 Beijing Olympics, Nadal won the men's singles champion, this exit means he missed the defending Olympic Games tennis men's singles title. Nadal also missed the opportunity to serve as standard-bearer for the Spanish delegation.

July 26, 2012 10:26 PM #

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