Cereal Thriller: Kellogg's Launches Loyalty Rewards Program

Hey kids — eating cereal can earn you valuable prizes! Yes, you’ve got your airline loyalty cards and your hotel loyalty cards. You’ve got your “Buy 10 and Get One Free” cards at the shoe store, liquor store, and every other store. You’ve got your cash-back loyalty programs. And now you’ve got your cereal loyalty program.

In the vein of MyCokeRewards.com, Kellogg this week kicks off its own loyalty program. The idea is for consumers to visit KelloggsFamilyRewards.com and enter codes on each Kellogg product that they purchase. They then become eligible for rewards as well as the opportunity each day to win $200 of groceries.

"Kellogg's cereals, frozen foods and snacks can be found in more than 93 percent of all U.S. homes," commented Larry Bruck, Kellogg SVP, Global Media and Marketing. "We are honored to be such a trusted brand and developed Kellogg's Family Rewards as our way of saying thanks to our consumers.”

Rewards will include such things as movie tickets, trips, toys, books, music, ebooks, gift cards, sports equipment and, of course, coupons for other Kellogg’s products. Who can say no to a little cross-promotion? Just add milk and enjoy.