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Samsung Destroys Apple in Latest Commercial

Posted by Shirley Brady on July 24, 2012 06:31 PM

On a day that Apple claims its legal wrangling over patents with Samsung have cost the company $2.5 billion in damages, Samsung released this video in which an Apple MacBook appears to be the first laptop that is ripped to shreds. For Samsung, it's part of its Rethink the Laptop campaign; for Apple, it's just the latest irritant in an ongoing fight.

Samsung's description of the "Tweet to Destroy: Samsung Series 9 #RethinkTheLaptop Trailer" promo stunt, in which rival laptops are shredded: "Starting July 25, 2012, you can help the new Samsung Series 9 literally destroy the competition. Tweet #rethinkthelaptop and visit rethinkthelaptop.com to see your tweet do some serious damage."

Apple filed papers ahead of the brands' scheduled trial next week in San Jose, CA, that read in part, "Samsung cannot change the central fact that its products are strikingly similar to Apple’s patented designs. Nor can it change the novelty and extraordinary success of Apple’s designs. Samsung will instead attempt to confuse the issues with a hodgepodge of defenses based on incorrect legal standards. Samsung’s defenses will fail." That was before Exhibit A, above.

Update: The video, pegged to a July 25th one-day Twitter stunt (#rethinkthelaptop) is no longer viewable on Samsung's YouTube channel or on the website, YouTube or Vimeo channels of the agency that executed the stunt, Deeplocal, which helped design Nike's tweet-fed Chalkbot. The rethinkthelaptop.com website set up by Deeplocal was also taken down, while the hashtag trail shows that the stunt took place on July 25th as planned. At least one observer found the whole thing puzzling.


AB United States says:

The video does not work...it says "private"

July 25, 2012 02:09 PM #

Shirley Brady - brandchannel United States says:

Thanks for pointing that out, and we've added a note above — the video and website were taken down after the Twitter stunt.

July 28, 2012 09:06 PM #

Locksmith Doreen Australia says:

Worked fine for me

July 26, 2012 06:54 AM #

Saud Khan U.A.E. says:

no its not working.....do we have this video on youtube??????

July 28, 2012 05:55 AM #

Shirley Brady - brandchannel United States says:

Removed from YouTube; see the note above (thanks).

July 28, 2012 09:07 PM #

rts United States says:

Ha, Ha, Ha. Won't work for MacIntosh (Apple etc) computers!

July 28, 2012 01:41 PM #

Louboutin Outlet People's Republic of China says:

Fuyuan Hui and Zhao Jing join forces to play the semi-finals of the women's 100 meters backstroke, Zhao Jing, swim out in the second group 59 seconds 55 ranking of the group living in the first group Fuyuan Hui swim out 59 seconds 82 the results of the total score they breakdown of 4 and 8, the two join hands in the finals. http://www.louboutinukoutlet.org.uk/ Australia Xibo Mu ranking semi-final first place, 58 seconds 39 59 seconds 12 Franklin came in second.
Finally, the men's 4x100-meter freestyle relay final, France Agnes Nell as Shawn exceptional performance, success in the final 50 meters to overtake Rochette help France win the gold medal, and their performance is 3 the Russian team to get the bronze medal in 3 minutes and 11 seconds and 41 minutes and 9 seconds and 93, with Michael Phelps and Rochette USA runner-up team of 3 minutes 10 seconds 38.

July 31, 2012 02:15 AM #

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