media brands

CNN Global President Stepping Aside for Fresh Vision

Posted by Mark J. Miller on July 27, 2012 03:03 PM

Jim Walton graduated from the University of Maryland in 1981 and took an entry-level job at CNN, the network Ted Turner had founded only a year before. Now, after many titles and many changes, Walton will be going out on top, even as the CNN brand struggles to maintain audience and relevance day to day.

The Time Warner-owned media giant announced Friday that Walton will be stepping down as president of CNN Worldwide at year’s end.

“I am proud of what we have accomplished together over these last 10 years – innovative programming, the development of great talent in front of and behind the cameras, expansion in digital and mobile, significant investment and expansion in international coverage, financial success and, most importantly, great and trusted journalism,” Walton wrote in a note to the staff.

Of course there are also plenty of things he probably won’t miss about the job.

Walton was the exec forced to apologize in 2008 to the entire nation of China for comments of then-CNN host Jack Cafferty, who remarked that the country was filled with “goons and thugs” and manufactured “junk.” And dealing with Larry King’s endless exit couldn’t have been fun, either.

Either way, Walton acknowledges that CNN needs fresh leadership and direction and he has “interests to explore” that he wants to give himself time to actually go and do.

For a father of two sons in his mid-50s who has pulled in some serious bucks and  hours in recent years while pouring a lot of energy into a difficult business, that sounds like a pretty good thing to do. We're also willing to bet a logo refresh and image update can't be far behind, either.


RWordplay United States says:

I'm old enough to remember when CNN was referred to by people in the industry as "Burning planes on the Tarmac," and who can forget, or forgive, "Crossfire," which dealt the fatal blow to civility during televised debate—and ultimately debasing the concept of television news in general.

Turner built a monster, lost it, and subsequent attempts to tame it have been anything but newsworthy. A great concept, national/global news, made possible by cable and satellite, was cheapened by Turner's contempt for the establishment, and, of course, his viewers.

It should be remembered also that Turner & Co. did everything possible to destroy "The Monitor Channel," a cable news network conceived by the Christian Science Monitor. This company would have offered a genuine alternative to CNN 's tawdry programming and shallow coverage. Unfortunately, Turner and his partners saw to it that "The Monitor Channel" couldn't, in the end, give away its network to cable operators.

Media in general face not fragmented, but pulverized audiences, which suggests there's really no real reason for CNN to exist, at least in the U.S.

July 29, 2012 06:03 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia