Xerox Rochester Jazz Fest Swings With Augmented Reality App

The Xerox Rochester International Jazz Festival is now available beyond upstate New York via an augmented reality mobile app called “Jazz Finder.”

A series of jazz genre posters placed throughout the city during the nine-day festival lets users scan any poster with the iPhone or Android app which provides historical information, sampling from the 110 festival artists and tracking of musicians' set times, and snap photos with an artist’s AR avatar for sharing on Facebook and Twitter.

"As creative technologists, we are inspired by the immense contribution Xerox continues to make to the computer-science revolution," comments Motive CEO Brian McSweeney, the New York/Dublin-based digital agency that produced the campaign in collaboration with Xerox and Roberts Communications.

“Partnering with Roberts Communications to create an aesthetically engaging digital campaign was a tremendous experience for our entire team. Our AR expertise is unparalleled, and pushes the envelope of how brands interact with their customers. The festival’s mobile AR app showcased Xerox’s ongoing commitment to associating its brand with the latest in digital innovation,” said McSweeney.

“This is by far one of our favorite AR experiences,” added Motive CCO Chris Valentino. “The app was a true add-on for the Xerox Rochester International Jazz Festival attendees, as it offered entertainment and information at their fingertips. Imagine having your own personal jazz guide in your pocket. When consumers are offered something of value, they are more likely to engage, discuss and share that experience with others."

Find out more here and in the video.