Interbrand IQ: The Best Asian Brands Issue

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In the News: Avon, Coach, Heineken and more

Posted by Dale Buss on August 1, 2012 09:01 AM

In the News

Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.

Avon opens talks to settle bribery charges.

BMW warns about tougher market conditions.

Bud Light Premium helps AB InBev sell less beer for more.

Coach suffers from competition from Michael Kors and other handbag purveyors.

Ford brand loyalty validated by new ranking.

Gap fall kids campaign continues bright color theme.

Google buys Wildfire social marketing firm.

Heineken invites creatives to redefine draught beer experience.

Hooters launches campaign to broaden brand and appeal to women.

Hormel moves beyond Spam.

Hugo Boss takes a hit in China.

IHOP plans menu overhaul and job cuts.

J.Crew expands to China with Lane Crawford in-store boutique.

Lanvin uses real models for fall campaign.

Little Caesars uses reverse psychology in new campaign.

Lowe's bids for Canadian rival Rona and is rebuffed.

MGM buys out Carl Icahn and eyes IPO.

Microsoft reboots Hotmail as Outlook.com, sees 1M users in first 24 hours.

News Corp. slashes staff and content at The Daily.

Olympus sees shares slide after indications it might be newly afoul of U.S. law.

Pfizer cuts costs to offset loss of Lipitor exclusivity.

PokerStars settles with feds.

Tesco rereshes Fresh & Easy organic line in US.

US Cystic Fibrosis Foundation reveals new logo.

Walmart opens 100th solar-powered store.

Zynga shuffles executives to recharge growth.

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