brands under fire
Posted by Mark J. Miller on August 1, 2012 03:12 PM
If Mike Huckabee ever runs for U.S. president again, he’ll be sure to get the Chick-fil-A vote. The former Arkansas governor suggested that consumers go eat at the fast-food chain in order to show their appreciation for the organization’s disdain for same-sex marriage.
Chick-fil-A pulled in $12.7 million a day in 2011, according to ESPN’s sports business reporter Darren Rovell. And that’s without doing any business on Sundays, since the chain closes down in case its workers want to attend church.
Observers on both sides will be paying close attention to how much traffic and how many dollars Chick-fil-A pulls in today. (According to Huckabee's podcast and BuzzFeed's report, Chick-fil-A restaurants saw line-ups across the country.) But the chain will also get a few customers on Friday as well, CNN reports, when GLAAD is encouraging same-sex couples to visit Chick-fil-A’s across America to protest with a "Kiss Day" public display of affection.
Correction: Nearly all of the Chick-fil-A locations across America are supporting Dan Cathy's campaign. One LGBT-positive franchise owner, in Nashua, New Hampshire, is taking a stand against the brand's leadership.
Anthony Piccola isn’t a fan of the way the chain’s bigwigs have marginalized same-sex couples and become the poster child for homophobic business practices, so he has signed on to have his Chick-fil-A sponsor this year’s NH Pride Fest in support of the local gay and lesbian community. Piccola's Chick-fil-A franchise will have a booth at the event and be handing out food.
“Chick-fil-A at Pheasant Lane Mall has gay employees and serves gay customers with honor, dignity and respect,” Piccola said in a statement, according to Patch. “We also don’t discriminate in giving back to the Nashua community, donating to a wide variety of causes. I would challenge people to come have a conversation with me before they make assumptions or boycott my restaurant.”
So long as people on both sides of the issue don't tell each other to pluck off, it could be the start of a civilized conversation on the issues.