Posted by Sheila Shayon on August 1, 2012 11:41 AM
As a top sponsor of Team USA, AT&T’s "My Journey" campaign highlights the path to the London 2012 Olympics for eight athletes, along with the mobile apps and content that helped get them through rigorous training. Condensed versions of the profiles are now running as commercials during NBC's primetime coverage of the Summer Games across America.
Fans can download each athlete's favorite app, such as gold medal-winning swimmer Ryan Lochte's favorite SuperMonkey Ball 2, song (Lochte picked "American Star" by Lil Wayne) and an item for a sweepstakes (Lochte signed a skateboard), now through August 14th.
With the launch of their 'New Possible' ads during the Games, featuring Olympic hopefuls empowered by their tech-enabled connections, AT&T is continuing its commitment to ‘Rethink Possible.’ AT&T is also running two commercials — featuring Lochte ("Warming Up") and marathoner Ryan Hall ("Afternoon Run") — that promote AT&T's 4G network.
Besides Lochte, other athletes featured in the "My Journey" campaign — which includes a Facebook app and U-verse cross-promotion; the creative is by BBDO — include:
Misty May-Treanor and Kerri Walsh
Favorite apps: ScoreMobile and WebMD
Favorite song: "Good Feeling" by Flo Rida
Sweepstakes prize: Chance to play against Misty and Kerri in California
Favorite app: Gilt on the Go
Favorite song: "Believe" by Justin Bieber
Sweepstakes prize: 10 $500 VISA gift cards
Favorite app: Find your dream house with Trulia
Favorite song: "I’m A Diva" by Beyonce
Sweepstakes prize: Beach cruiser bike like Allyson's
Favorite app: 1800FLOWERS
Favorite song: "My Time" by Fabolous
Sweepstakes prize: One year supply of David’s favorite cookies
Favorite app: XE Currency
Favorite song: "Stronger" by Kelly Clarkson
Sweepstakes prize: VIP seats at a U.S. Women's Soccer Match
Favorite app: WhatsApp
Favorite song: "Titanium" by David Guetta
Sweepstakes prize: Steven's favorite karaoke machine
More about: London 2012, Olympics, Sports, Campaigns, Sponsorships, Advertising, AT&T, Team USA, Mobile, Apps, Allyson Felix, Ryan Lochte, Steven Lopez, Misty May-Treanor, Alex Morgan, David Oliver, Kerri Walsh, Jordyn Wieber, Personal Brands, U-verse, Facebook, BBDO
The profiles are really inspiring. I love the Olympics advertising this year!
August 1, 2012 12:29 PM #
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