London 2012 Watch: AT&T Features US Olympians' "My Journey" Through Apps

Posted by Sheila Shayon on August 1, 2012 11:41 AM

As a top sponsor of Team USA, AT&T’s "My Journey" campaign highlights the path to the London 2012 Olympics for eight athletes, along with the mobile apps and content that helped get them through rigorous training. Condensed versions of the profiles are now running as commercials during NBC's primetime coverage of the Summer Games across America.

Fans can download each athlete's favorite app, such as gold medal-winning swimmer Ryan Lochte's favorite SuperMonkey Ball 2, song (Lochte picked "American Star" by Lil Wayne) and an item for a sweepstakes (Lochte signed a skateboard), now through August 14th.

With the launch of their 'New Possible' ads during the Games, featuring Olympic hopefuls empowered by their tech-enabled connections, AT&T is continuing its commitment to ‘Rethink Possible.’ AT&T is also running two commercials — featuring Lochte ("Warming Up") and marathoner Ryan Hall ("Afternoon Run") — that promote AT&T's 4G network.

Besides Lochte, other athletes featured in the "My Journey" campaign — which includes a Facebook app and U-verse cross-promotion; the creative is by BBDO — include:

Misty May-Treanor and Kerri Walsh

Favorite apps: ScoreMobile and WebMD

Favorite song: "Good Feeling" by Flo Rida

Sweepstakes prize: Chance to play against Misty and Kerri in California