London 2012 Watch: Adidas Adds Gold to Jessica Ennis Medal-Winning Shoes

Posted by Shirley Brady on August 6, 2012 05:02 PM

Olympics sponsor Adidas customized the red adiZero shoes worn by Britain's Olympics darling Jessica Ennis in gold, following her Heptathlon win on Saturday. (Check out how they did it below.) Adidas is also touting the Barricade 7.0 shoes that Andy Murray wore to beat Roger Federer in the men's tennis final on Sunday — marking Great Britain's first Olympic gold medal in tennis since 1908.

More about: London 2012, Olympics, Sports, Campaigns, Sponsorships, Advertising, Adidas, Jessica Ennis, Team GB, UK, Athletes, Andy Murray

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