Interbrand IQ: The Best Asian Brands Issue

rss

auto motive

Nissan Redesigns the London Black Cab [Updated]

Posted by Shirley Brady on August 6, 2012 03:07 PM

On Day 10 of the London Olympics, Nissan on Monday unveiled its vision for the future of the city's iconic 'black cab' and its 300,000 daily users - the Nissan NV200 London Taxi. Taxi versions of the NV200 have already been unveiled in Tokyo and New York, where it's billed as the "Taxi of Tomorrow."

The NV200 London Taxi will offer significantly reduced CO2 outputs compared to current taxi models, in line with London Mayor Boris Johnson's Air Quality strategy for London. An all-electric e-NV200 concept is also set to undergo trials in the Capital.

Another brand looking to modernize the city's black cab fleet — Olympics sponsor Visa, which is testing contactless payments, or as the brand puts it, "The arrival of contactless and chip and PIN taxi payment has freed Londoners and tourists from worrying about carrying cash, while enabling cabbies to transact payments more quickly and professionally, and gain more business."

Non-Olympics sponsor VeriFone, which calls itself "the worldwide leader in taxi and all forms of mobile and contactless payments," also has teamed up with London's fleet of iconic Black Taxis to offer media and in-taxi payments "ranging from simple standalone installations to fully integrated media (with SkyNews) and payment enabled fleets." More information in the videos below.

 

Comments

Patrick art United States says:

Wonderfull post. Regards.

August 8, 2012 11:54 AM #

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein