New Yorkers are known for having big hearts (and, on occasion, big attitude and vocal chords to match) as they support their hometown teams. Now they're invited to "take a seat," regardless of team, and go to bat against cancer at the brand new M. Harf Stadium.
Haven't heard of the M. Harf Stadium with all the noise about the new Barclays Center home to the Brooklyn Nets getting ready to open? More than 350,000 seats are up for sale in this virtual (read: only only) stadium, which is co-sponsored by the New York Yankees, in a partnership designed to "Delete Blood Cancer."
According to the press release for the digital cause marketing campaign, bllood cancer kills one person in the U.S. every 10 minutes, (more children than any other disease) and the New York Yankees have opened their hearts and brand to the DKMS Americas digital initiative, Delete Blood Cancer, where every seat claimed spreads the word about the collective effort required against this scourge.
By swabbing and signing up to be a donor, sports fans (and others) in the New York tri-state area can support Delete Blood Cancer and DKMS, which was founded in 1991. Teams, colors and points don’t matter in this united goal.
DKMS was started in Germany by Peter Harf and his wife's physician, Professor Dr. Gerhard Ehninger after Peter's wife, Mechtild, was diagnosed with acute leukemia in 1990 and needed a bone marrow transplant to survive.
At that time, there were only 3,000 national registered bone marrow donors and no suitable match was found. Mechtild died in 1991, but the initiative continued and the Harf family built DKMS into the world’s largest bone marrow donor center with more than 3.6 million registered donors, and offices in Germany, the U.S., Spain and Poland.
As a result of their work, 31,000 people worldwide have received bone marrow transplants from DKMS donors. “That's 31,000 mothers and fathers, sons and daughters, husbands and wives, aunts and uncles, nieces, nephews and cousins. But that is just not good enough! We have a dream to delete blood cancer, and if all of you signed up to be bone marrow donors, every family in need would have the chance to save a loved one from this disease,” write Peter and Katharina Harf.
"I remain in awe of the New York sports fan," said Katharina Harf, Chief Inspiration Officer at DKMS (below). "Their ability to mobilize together around a cause is very heartwarming. My family and I are honored to stand alongside such passionate fans."