2014 Brandcameo Product Placement Awards

sip on this

Diet Coke Turns 30 With 30-Second Parties for "Biggest Fans"

Posted by Shirley Brady on August 10, 2012 05:27 PM

Coca-Cola's Diet Coke sugar-free soft drink launched in the U.S. 30 years ago — on Aug. 9th, 1982, to be exact.

As Coca-Cola's Diet Coke brand page notes, "Within two years, Diet Coke had become the top diet soft drink in the world, a position the brand maintains today. Known as Coca-Cola light in some countries, it's now the No. 3 soft drink in the world" — following Pepsi at #2, and Coke at #1.

The brand celebrated by hosting 30-second parties for a few of its "biggest fans" who sent birthday wishes using the Twitter hashtag #DietCokeBday — check out a few of their reactions below — while The Guardian took a look this week at the beverage's "enduring appeal."

[Image via Facebook/DietCoke]

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements