Lego Brand Turns 80 With Animated Short Film

Posted by Shirley Brady on August 10, 2012 03:13 PM

Lego turns 80 as the world's third-largest manufacturer of play materials, with 10,000 employees worldwide. Check out its 80th anniversary animated short film ("The Lego Story") below, and find out more on its storied history in its press release today.

More about: Lego, Heritage Brands, Anniversaries, Kids

Dodge Gets Fast and Furious: How Film Rebuilt a Classic Car Brand A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By compar...Why A&F's 'Cool Kids' Stance Will Damage the Brand Now More Than Ever Abercrombie burns it's unsold clothes. They don't donate them because it's a bad image for the com...The Week in China: VW Nostalgia, Kung Fu Chili Pepper, McDonald's Mega Fries and more China is the second largest economy in the world and every significant brand's future is impacted ...

Comments

Elliot Dwennen says:

For such a creative and fantastic brand I find that the TV commercials were more compelling than that short film. I mean its a great story but portrayed in such a terrible way. There we have a story with characters, conflict but we are told rather shown/experiencing and making up our own conclusions. I think Lego could of easily made this a success story but I believe the end product is quite poor.

August 11, 2012 05:33 AM #

liu ree says: