In the News: Ochocinco, Arco, Cosmo and more

Apple rumor created by Swedes as a prank goes viral.

BP nets $2.5bn in deal to sell Californian refinery business and Arco brand.

Canada's media ownership concentration criticized in new report.

Chad Johnson negates powerful personal brand as VH1 series cancelled.

Cosmopolitan founder Helen Gurley Brown passes, remembered, at 90.

Dewar's global brand ambassador chats with the New York Times.

Ford banks on 2013 Fiesta.

GE and Chobani take gold in Ace Metrix Olympics ad ranker.

HarperCollins plans pop-up record store to promote new book.

Huffington Post launches HuffPost Live, a streaming channel featuring users and video.

Italy bids Ciao, Bella to Ferraris.

Jaguar drives profits for Tata Motors.

Japan economy slows to a crawl.

McDonald's gets a boost from Team USA gold medalist Gabrielle Douglas on Tonight Show appearance with Michelle Obama.

Microsoft's "human resources culture" blamed for drivng away talent.

Olympic flag arrives in Rio de Janeiro, host of the 2016 Summer Games.

PepsiCo plans to re-enter Burma.

RIM aims to soften blow of layoffs and ponders renting BlackBerry network to others.

Samsung starts making its case as Apple rests.

U.S. retail sales outpace expectations in July.

YouTube lures music-hungry teens.